For the first time in company history, Stellantis has made it possible to purchase a pink 2024 Jeep Gladiator.
Stellantis has announced that the limited-run Tuscadero color, “a deep and intense chromatic magenta,” is now available on the midsize truck.
Tuscadero is available at a suggested MSRP of $895. The color is available on the Gladiator Sport, Mojave, and Rubicon trim levels through the end of the 2024 model year.
Tuscadero moves to additional trim levels later in the quarter.
“Our passionate Jeep fans asked for this limited-run color on Gladiator. We heard them,” said Bill Peffer, senior vice president and head of Jeep brand – North America, in a statement.
“Now Gladiator is both the only pickup to deliver open-air freedom and the only pickup available in Tuscadero.”
The 2024 Jeep Gladiator features three removable top options, two removable door options, and a folding windshield. The midsize truck is available in eight exterior colors.
Tuscadero is available on multiple Jeep models
Tuscadero becoming available on the Jeep Gladiator follows the April announcement that the color would make its return to the Jeep Wrangler lineup after a successful debut in 2021.
The limited-edition color was the newest addition to the Wrangler lineup. Purchasers could pair the color with the black hard top, body-color hardtop, black soft-top, or The Sky One-Touch powertop.
Tuscadero, inspired by the “Happy Days” character Pinky Tuscadero, joined other limited-run colors such as Gobi, Gecko, Chief, and Nacho.
The Tuscadero color option remains available on the following trim levels: Sport, Sport S, Willys, Sahara, Rubicon, Rubicon X, and Rubicon 392. The price for the limited-run color on the Wrangler is $895.
The list of available exterior colors for the 2024 Wrangler also includes Anvil (new for 2024), Earl, Firecracker Red, Granite Crystal, Silver Zynith, Hydro Blue, Bright White, and Black.
Stellantis originally opened up ordering for Tuscadero in August 2021. The price for the limited-run color was $395. In early December 2021, Stellantis announced that it had extended the availability of Tuscadero through December.
Stellantis stated at the time that Tuscadero was the most popular special-edition color for the Wrangler with 30,000 customers placing orders.