Mitsubishi North America has provided a glimpse at its next five years with the unveiling of its Momentum 2030 business plan.
Announced on May 16, Momentum 2030 will feature four key points. The first is a push toward electrification with multiple powertrain options, which include hybrid, plug-in hybrid, and battery electric.
The second point is the release of one new or completely refreshed vehicle each year between fiscal 2026 and fiscal ’30. Mitsubishi clarified that two of these vehicles will be in market segments in which the company does not already have a presence.
The third key point focuses on the market. Mitsubishi North America will increase its dealer count to cover more markets in North America. This includes the introduction of new-design dealerships.
The fourth and final point is that technology and innovation “will be the hallmark” of Mitsubishi’s sales, marketing, and customer satisfaction processes.
“Mitsubishi Motors is at a pivotal point in North America, charting a bold, clear, and attainable plan for our future success in the United States,” said Mark Chaffin, MMNA president and CEO, in a press release.
“Back in 2018, we started to consider our path forward, and that plan brought us a new headquarters location in Tennessee; new vehicle launches that led to record Internet search results, sales records, and brand successes; and outstanding dealer partners winning customer satisfaction awards.
“Momentum 2030 will build on that, setting the stage for new powertrains and vehicles being introduced, new dealerships being opened, and new technologies being developed to make the shopping and ownership experience faster, easier, and more enjoyable.”
Mitsubishi already made a significant move
Mitsubishi unveiled its plans in mid-May, but the company has been making moves in the months leading up to the announcement.
Back in March, Nissan unveiled a business plan known as The Arc. Part of this plan included leveraging Nissan‘s existing alliance with Renault and Mitsubishi.
According to Car and Driver, Nissan noted in its business presentation that it would collaborate with Mitsubishi on a new pickup for the United States. Manufacturing of this new pickup will take place in Mexico.
Mitsubishi’s current lineup only includes cars, SUVs, and a crossover, so the pickup would be a new addition.