Kia America enjoyed record-setting sales numbers during the month of April, headlined by its lineup of sport utility vehicles.
According to the automotive manufacturer, it sold 65,754 units in April. SUVs made up 81% of these sales.
The all-electric Kia EV6 sales increased 65% year-over-year, with 2,061 units sold compared to 1,241 last April. The Sorento gained 24% year-over-year with 8,668 units sold. The ICE Forte rounded out the lineup with an 11% gain year-over-year.
The Carnival saw an 18% increase in sales with 3,588 units. The Telluride saw a 5% increase with 8,949 units. The Sportage saw a 2% increase with 13,739 units sold compared to 13,426 in April 2023.
Kia America set an all-time EV sales record in April, surpassing its previous mark by 61%.
“The impressive sales momentum generated by Kia’s EV and electrified models in the first quarter continued to accelerate in April with best-ever EV and SUV performances,” said Eric Watson, vice president of sales operations for Kia America, in a press release.
“With the new Sorento now in showrooms and refreshed Carnival and K5 models arriving later this summer, Kia continues to capture new customers and retain brand loyalists by offering consumers world-class ICE, hybrid, plug-in hybrid, and fully electric choices.”
Kia America discontinuing two models impacted year-to-date sales
April was a record-setting month for Kia America in terms of EV sales. Overall, the 65,754 units sold marked a decrease from the 68,205 units sold in April 2023.
One reason for the decrease in sales was a change in the Kia America lineup. The company discontinued the Kia Stinger and the Kia Rio after the 2023 model year.
The sporty Stinger, which debuted in 2018, accounted for 963 sales last April. There were none sold in April 2024. Kia America sold 3,009 Kia Stingers through the first four months of last year but none in the first four months this year.
The Kia Rio accounted for 2,792 sales in April 2023 and 9,800 in the first four months of last year. The subcompact sedan only accounted for 83 sales in April 2024 and 1,906 sales in the first four months of the year.