Old School Americana & Nostalgia


Jaguar And BMW Team Up To Help Save The Planet

Jaguar And BMW Team Up To Help Save The Planet

Earlier this month, BMW and Jaguar Land Rover announced that they would be collaborating to develop new electric motors, transmissions, and power electronics. This is great news for consumers because when two companies that are typically competitors decide to come together and fix a problem, everyone benefits.

Because both BMW and Jaguar Land Rover have struggled with declining profits and sales in recent years, along with an increase in spending on research and development, the firms figured that by working together to create create a better product for the consumer and decreasing costs, they’ll be able to turn their numbers around and increase sales and profit margins.

“Carmakers are much less precious about sharing electric car technology because it is much harder to create product differentiation with electric car tech. They all accelerate fast, and everybody can do quality and ride and handling,” according to Carl-Peter Forster, a former BMW executive. By working together the two firms will be able to fix their issues and develop their own tech.

Flickr / amtec_photos

Due to recent legislature, car firms are being required by the government to manufacture vehicles with less carbon emissions and meet more anti-pollution rules. In the past BMW has had its own issues staying on top of pollution regulations so working to help the environment is a huge PR win for them.

Car firms teaming up for research and development isn’t new, though. Multiple big players in the car industry have been teaming up to develop electric car systems including FiatChrysler and Renault and Volkswagen and Ford.

BMW board member Klaus Froehlich said: “Together, we have the opportunity to cater more effectively for customer needs by shortening development time and bringing vehicles and state-of-the-art technologies more rapidly to market.”

Unsplash / Cris DiNoto

BMW has been working on their new Electric Drive Units that is the 5th generation of their eDrive technology, but teaming up with Jaguar Land Rover will help them push their product to the next level.

Engineering teams from both BMW and JLR will be meeting in Munich to develop the new EDUs and further their technology. After that, each of the companies will develop and produce their own drive trains.

The engineering director of JLR said, “We’ve proven we can build world-beating electric cars but now we need to scale the technology to support the next generation of Jaguar and Land Rover products.” implying that they have a proven track record, but need to team up in order to reach its full potential.