Ford Motor Company has announced it will offer all American consumers employee pricing for a limited time.
According to the announcement, consumers will pay the same prices as Ford employees from April 3 until June 2. This is lower than the dealer invoice price.
This initiative applies to several 2024 and ’25 vehicles from Ford and Lincoln. The initiative includes those in the hybrid, plug-in hybrid, diesel, and gas-powered categories.
This employee pricing initiative does not apply to the Ford Expedition, Lincoln Navigator, Ford Raptor pickups, Ford Super Duty pickups, specialty Ford Mustangs, and specialty Ford Broncos.
Additionally, Ford will offer a complimentary home charger and standard installation through June 30 for consumers purchasing electric vehicles through Ford’s Power Promise program.
Ford called this initiative a “handshake deal with every American.” The reasons for this are the “complexities of a changing economy” and “uncertain times.”
“For 121 years, we’ve put our money where our mouth is, assembling vehicles that Americans rely on and supporting American jobs,” said Rob Kaffl, Ford director of U.S. sales and dealer relations.
“Today, we’re proud to announce a new U.S. initiative that’s more than just a promotion. It’s a handshake deal with every American.
“We call it Ford Motor Company: From America, For America, and it means that starting April 3, we’ll offer employee pricing to everyone. Consumers will pay what we pay.”
The employee pricing initiative begins the same day that President Donald Trump’s reciprocal tariffs go into effect. These tariffs will affect the prices of imported cars and auto parts.
Automakers and dealers will likely raise prices in response to the reciprocal tariffs. According to Ford Motor Company, the employee pricing initiative is a way to give back to communities that have supported it for generations.
“Ford is proud to employ more U.S. hourly autoworkers than any other automaker,” Kaffl added. “When you buy a Ford vehicle, you’re not just getting a capable vehicle; you’re investing in American jobs and American communities.”