Old School Americana & Nostalgia


Budweiser’s Clydesdales Set for Comeback for Super Bowl LVIII

Budweiser’s Clydesdales Set for Comeback for Super Bowl LVIII

It looks like fans of Budweiser’s Clydesdales will be in for a treat as the mighty horses return for Super Bowl LVIII. For many years, beer maker Budweiser put out advertisements featuring the Clydesdales. One of the most famous is a Christmas one as they gallop through the snow.

Late longtime The Tonight Show announcer Ed McMahon provided voiceover talent, simply saying, “Holiday greetings from Budweiser.” This time, though, we don’t know who, if anyone, will be a voiceover for this commercial.

Budweiser Hopes To ‘Captivate’ Super Bowl Audience

Leading up to the Super Bowl commercial, Kyle Norrington, Chief Commercial Officer for Anheuser-Busch, offered some comments. “The Super Bowl is advertising’s biggest moment, and our goal is to once again captivate our audience when the world is watching,” he said.

“We’re showing up big time in this moment that matters for our beer drinkers and football fans across the country through unmatched creative storytelling, seamless trade integrations, record-breaking consumer sweeps, robust media plans, and on-the-ground activations,” Norrington said.

The Clydesdales made their first Super Bowl appearance back in 1975. They were a mainstay for several years before skipping a few Super Bowls. Now, all that’s behind Budweiser and they are back, baby, with this new commercial.

“The Budweiser Clydesdales will also play a pivotal role on the ground in Las Vegas,” according to a company press release. It also said that the horses have been “delighting consumers and representing Anheuser-Busch and Budweiser’s longstanding heritage.”

What can we expect in this new commercial? This press release also said there would be “a timeless message of resilience, determination, and coming together over a beer. The spot is rooted in the scenes, storylines, and on-screen magic that shaped the brand’s legacy as one of the top advertisers of all time.”

These horses have been connected to Budweiser since 1933, according to Do You Remember. They happened to be a gift toward celebrating the end of Prohibition.

Seeing Clydesdales In Action Is Breathtaking

Super Bowl LVIII will take place at Allegiant Stadium in Las Vegas. In the game itself, the AFC’s Kansas City Chiefs face off against the NFC’s San Francisco 49ers. Last Sunday, Kansas City beat Baltimore while San Francisco rallied past Detroit with a second-half comeback.

Seeing the Budweiser Clydesdales run across the snow can take a sports fan’s breath away. These fantastic animals have been a symbol for the beer maker for a long time. Having them back on the TV after being off for a bit will please the hardcore fan.

Here’s a little Clydesdale trivia for you to think about. Each horse, according to Anheuser-Busch, is given a short name so the wagon driver can bark out directions quickly. In addition, dalmatians were known as coach dogs because they ran between the wheels of the wagon. Now, a dalmatian sits right along the driver at the top of the well-known Bud wagon.

The Clydesdales also make public appearances across the country. It lets people get a little “up-close-and-personal” to see these amazing horses as they trot along a street or arena.