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Wendy’s Teams Up with Cinnabon to Sweeten Its Breakfast Menu

Wendy’s Teams Up with Cinnabon to Sweeten Its Breakfast Menu

Wendy’s and Cinnabon joined forces to whip up a breakfast delight that’s bursting with flavor, texture, and sweet memories. The fast food chain unveiled its latest breakfast creation, Cinnabon Pull-Aparts, set to grace menus on Feb. 26.

Wendy’s unique spin on the beloved cinnamon roll starts with bite-sized portions of Danish dough, generously coated in a luscious glaze. These delectable treats are then baked to perfection with a tantalizing blend of cinnamon, brown butter, and sugar. Finally, they are crowned with Cinnabon’s renowned cream cheese frosting, adding the perfect finishing touch to this irresistible indulgence.

“We’re tapping into what our consumers want, based on our research. They crave comfort and nostalgic experiences, and from a food perspective, a sweet and indulgent item is perfect for bringing someone into that comfort zone,” Global Vice President of Culinary Innovation John Li said via ABC News. “This product does that because we’ve partnered with the right brand who believes in quality and delivering that same emotional benefit.”

Wendy’s Collaboration with Cinnabon Compliments Items Already on the Breakfast Menu

According to Erynn Bennett, the manager of Culinary Innovation, the newest addition to the menu perfectly complements items such as the breakfast baconator and breakfast potatoes.

Cinnabon Pull-Aparts are the newest addition to the ever-growing breakfast menu at the fast food chain. The breakfast menu was first launched in March 2020, featuring the Breakfast Baconator, Honey Butter Chicken Biscuit, and a variety of croissant breakfast sandwiches. Since then, the chain has continued to expand its offerings, introducing items such as French Toast Sticks, Breakfast Burrito, English Muffin Sandwiches, and Frosty Cream Cold Brew. Not stopping there, Wendy’s has also extended its breakfast options to Canada, bringing the deliciousness to even more people.

Wendy’s Introduced Frosty Cream Cold Brews Back in July

Wendy’s has a history of adding new items that become permanent menu staples. In July, the brand unveiled Frosty cream cold brews. They’re a delightful fusion of smooth, slow-steeped cold brew and Wendy’s Frosty creamer. These delectable beverages offer a variety of syrup options, including vanilla, chocolate, or caramel, allowing you to customize your indulgence.

Starting February 26, the delightful Cinnabon Pull-Apart will grace the breakfast menu of your neighborhood Wendy’s. In their announcement, Wendy’s also tantalizingly hinted that there’s something special awaiting fans. They said to check the Wendy’s Blog when it makes its debut. Stay tuned!