Old School Americana & Nostalgia


Sweethearts Debuts Candy Hearts for ‘Situationships’ This Valentine’s Day

Sweethearts Debuts Candy Hearts for ‘Situationships’ This Valentine’s Day

Just in time for those “confused singles” out there are some new “situationship” candies from Sweethearts this Valentine’s Day. You may have heard of the term “situationships” running around these days. Its meaning has been interesting to follow. Getting candies involved in it, though, takes it to another level.

Spangler, the company that makes Sweethearts candies, is getting busy making candies for the situational individuals. The Oxford Languages states that a “situationship” is a “romantic or sexual relationship that is not considered to be formal or established.”

“Singles are taking ‘situationships’ to the next level this year, and Sweethearts is here for them,” Evan Brock, vice president of marketing for Spangler, said in a statement. “The printing on Sweethearts isn’t always perfect. This is our way of embracing those imperfections in a way that taps into pop culture.”

Pop Culture Plays Role In Creating ‘Situationships’ Tag

Ah yes, pop culture. It’s where terms like “situationships” take flight and have a life of their own.

How will you notice these candies about the other Sweethearts? These will have blurred-out messages on them. You will not be able to see phrases like “Forever” on there.

If you would like to order some of these candies, then you can go to SweetheartsCandies.com. Beginning at 9 a.m. Eastern on January 8, you can get these “situationships” candies from their maker, MSN said.

Sweethearts Candies were not available one year recently as Spangler picked up the company. Its original owner was not able to keep it afloat. But Spangler Candy Company, one of the oldest candy companies in the United States, picked up the brand.

Sweethearts Has Been an Official Brand Since 1902

Sweethearts was turned into an official brand back in 1902. The little sayings like “Kiss Me” or “Fax Me” have evolved. The old-school sayings are still there, but new-school stuff shows up as well.

One of the earliest usages for Sweethearts candies was as a lozenge. It would help calm down a sore throat.

Some people call these dandies by their brand name. Others, though, will call these conversational hearts. They can sometimes be a way to jumpstart a stalled-out conversation.

Here are a couple of neat facts about Sweethearts, courtesy of the Food Network. More than eight billion will be sold over the six weeks that lead up to Valentine’s Day. Producing these amounts takes a lot of time to do. That’s why workers start making them about a year in advance. So, some of them that you get this Valentine’s Day might have been made last February or March.

And this product is a hot one. Because of its limited time on the shelf, Sweethearts will nab about 40 percent of the marketplace. Still, it cannot outpace chocolate as the No. 1 candy.

People love these dandies so look for them in your grocery store or other places. There might be a specialized candy store near where you live. Go check to see if they have some. Buy some and enjoy the taste as well as the witty sayings.