Old School Americana & Nostalgia


Campbell’s Unleashes Ultimate Comfort in a Can With Limited Edition Grilled Cheese & Tomato Soup

Campbell’s Unleashes Ultimate Comfort in a Can With Limited Edition Grilled Cheese & Tomato Soup

Campbell’s is serving up the ultimate comfort food in a can with a limited edition grilled cheese and tomato soup. To mark National Grilled Cheese Day on April 12, Campbell’s introduces its inaugural limited-edition condensed soup flavor: Campbell’s Grilled Cheese and Tomato Soup.

This special release blends the renowned Tomato Soup with the essence of a grilled cheese sandwich, delivering the quintessential comfort food experience.

From now until March 20, Campbell’s plans to distribute 412 cans of the soup to celebrate National Grilled Cheese Day. Fans can participate in a sweepstake for a chance to win.

The exclusive soup flavor will be available in stores and on Amazon starting in March. Winners will be notified around March 21. To participate in the sweepstakes, visit Campbell’s official website.

The company shared a video on Instagram to showcasing the gooey goodness. “Name something more iconic, we’ll wait,” Campbell’s captioned the video. According to the post, the soup will soon be available in select stores.

Of course, snack fans and soup lovers alike were abuzz with the announcement. On the Instagram post, users flooded with comments section. “This all seems too cheesy to be true,” one soup slurper wrote. “Nothing more iconic than this!!!”, another user gushed.

Even Kraft Singles seemed stoked about the news. “ummmmm grilled cheese dipped in grilled cheese soup?! Yes,” the cheese brand wrote in the replies to the post.

Food-Centric Influencers Had Already Teased Campbell’s Grilled Cheese & Tomato Soup

Campbell’s Limited-Edition Grilled Cheese & Tomato Soup was previously unveiled through posts by food-centric Instagram accounts, like @Snackolator.

“Campbell’s knows how much y’all love grilled cheese with tomato soup and is just cutting straight to the point with a new Grilled Cheese & Tomato soup,” @Snackolator’s account wrote. “[The soup] features the tomato soup you all know from Campbell’s and blends in that cheesy goodness of a grilled cheese.” 

Adding some zest to the grilled cheese world, Kraft Heinz’s Lunchables brand ventured into the chilly realm of frozen foods last year with Lunchables Grilled Cheesies. This product features 360CRISP technology for a pan-like crisp in 60 seconds. Kids can easily prepare it in the microwave, no pans needed. Kraft Heinz aims to introduce five products across four brands by 2024 with 360CRISP.

Established in Camden, N.J. back in 1869, Campbell Soup Co. achieved $9.4 billion in net sales for fiscal 2023. The company boasts a portfolio featuring renowned brands like Campbell’s, Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Milano, Pace, Pacific Foods, Pepperidge Farm, Prego, Snyder’s of Hanover, Swanson, and V8.