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Here’s the Best Time to Shop for Holiday Gifts in 2023

Here’s the Best Time to Shop for Holiday Gifts in 2023

With sale events like Cyber Monday and Black Friday approaching, many are wondering when the best time is to shop for holiday gifts. Consumer electronics are already being discounted before Christmas. According to CBS News, the most attractive deals are expected between Black Friday and Cyber Monday.

“Now is a good period for consumers,” Adobe Digital Insights manager Vivek Pandya told the outlet. Consumers find themselves at a crossroads: chase the ultimate bargain or seize the exact tech gem they crave. “What they are negotiating is waiting for best discounts between Thanksgiving and Cyber Monday, or trying to get some of these items before they sell out,” Pandya explained. 

For savvy shoppers seeking the best deals, it may be worthwhile to wait for the “Cyber Five” period. This five-day stretch between Thanksgiving and Cyber Monday offers an opportune time to purchase products such as TVs and sound systems. Reportedly, Cyber Monday will bring discounts of up to 30% on other electronics.

Take advantage of Black Friday deals for TVs, as it falls on November 24 this year. According to experts, Saturday, November 25 will be the best day to find discounts on computers. However, retailers are flexible and may introduce surprise discounts on other dates if they haven’t cleared enough inventory during that period. After Cyber Monday on November 27, discounts are expected to weaken. However, they will still be as high as 16% off, as projected by Adobe.

Experts Predict the Best Time to Shop for Electronic Holiday Gifts

Melissa Tatoris, VP of Retail at Zeta Global, predicts the top electronics deals on Cyber Monday. Shoppers may also discover significant discounts later in the season. “Retailers will be flexible if they have to go a couple basis points deeper toward the holidays because they didn’t clear their inventory,” Tatoris explained.

Following Christmas, retailers usually reduce prices on any remaining seasonal inventory. In previous years, the day after Christmas, specifically on December 27, was renowned for offering excellent deals on electronics. However, this year, retailers are not anticipated to have a substantial surplus of inventory available.

Deloitte retail strategy principal Brian McCarthy weighed in on the best time to shop for holiday gifts. “The risk with waiting until after Christmas is that typically that is when retailers mark down their extra seasonal inventory. However, retailers this year are signaling that they are doing a better job with forecasting. Their supply chains are in better shape,” Deloitte reasoned.

“As a consumer, I could take my chances in getting a post-Christmas deal, but would risk the chance of not having a lot of selection,” he added.