Will This Car Be a Megaflop for Lamborghini?

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Back to new-cars Published 4 months ago Written By Odometer Team
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The Lamborghini Urus, a SUV that can hit a top speed of 205 mph, was first revealed at the Beijing Auto Show in 2012. It is expected to enter production in late-2017 or 2018.

What's under the hood?

Lamborghini has designed an all-new 4-litre twin turbo V8 exclusively for the Urus. The Urus Super SUV will offer a 5.2-litre turbocharged V10, that includes an electric motor with plug-in capability.

PHOTOGRAPH BY LAMBORGHINI

Lamborghini Urus

With the Urus concept car, Lamborghini is completely redefining dynamics and design in this category. The Urus combines unique design, a fascinating interior and outstanding performance with versatility and everyday usability.

Why has Lamborghini opted to build an SUV?

It seems that Lamborghini is trying to broaden its appeal to women with the Urus.

Lamborghini CEO Stefano Domenicali is hoping a big percentage of Urus buyers will be women, as the company's current buyers are 95 percent male.

According to J.D. Power and Associates, 48% of all premium SUV buyers are women, so Lamborghini may find a market for its first foray into the four-seater, family-oriented vehicle category.

The Urus' rumored $200,000 price tag would make it "just" $40,000 more expensive than the Cayenne Turbo S, so there may be a market for it yet...

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